OVERVIEW

Designed a full-service Digital Asset Management (DAM) platform to manage all of AT&T's digital assets, including an approval platform to simplify the complex process of coordinating new asset approvals from 8 Approval Groups.

KEY FEATURES

  • DAM site to find assets and submit new assets
  • Dashboard interface to track asset approval process
  • Logic-based approval platform for 8 Approval Groups
  • 8 interface variations for different Approval Groups
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    Asset Detail Page, Desktop

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    Asset Detail Page, Mobile

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    Search Results Page, Desktop

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    Asset Submission Page, Desktop

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    DEVELOPMENT PROCESS

    MAPPING PERMISSIONS FOR 8 APPROVAL GROUPS

    The core challenge of the project was solving the workflow logic of the approval platform to coordinate 8 Approval Group users. Each Approval Group played a role in an inter-dependent permissions process for approving new assets that general users would upload to the platform we designed.

    The system needed to display different versions of the same page for each of the 8 different Approval Group users, while ensuring the layout for each user group would update in sync. I used basic whiteboard sketches to begin mapping this out.

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    SITE MAP & ECOSYSTEM PLANNING

    In addition to the pages each of the 8 stakeholder team users would see, general users also had their own pages they would access so it was important to create a sitemap and see how all the different pages would connect:

    For General Users

  • Asset browsing pages
  • Asset upload and download pages
  • Brand resource and support pages

    For Approval Group Users

  • Permissions dashboard to manage new asset submissions
  • Chat platform to communicate with approval stakeholders

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    WIREFRAMES AS STORYTELLING

    Wireframes were used as design guides and to animate the interaction experience step by step. Everything had to be pixel-perfect and consistent to tell a detailed story.

    When presenting to the client, the wireframes functioned like a seamless animated storyboard sequence. An average sequence shown to the client was 100-150 frames and the final delivery was 344 frames.

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    LOGIC FLOWS: POSTER-SIZE PRINTOUTS

    Connecting the dots, FBI-style

    The programmers would need detailed flow diagrams to make sense of the permissions logic I had been working on. Holed up in our project "war room", I printed out small versions of all the flows and rules as I built them, for quick cross-referencing, carrying out my work like an FBI agent tracing a labyrinthine series of clues.

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    14 Flow Diagrams printed as 3' x 5' posters

    Due to the complexity and importance of these flows, we printed them out as giant 3-foot by 5-foot posters in preparation for a meeting at AT&T HQ in Dallas, TX. Our meeting was to be the final handoff where we would walk the highest-level stakeholders through them for accuracy checks and to ensure they were equipped to guide the developers as they coded.

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    FINAL CLIENT HANDOFF: DALLAS, TX

    Executive Workshop

    With Flow Diagram posters in tow, I traveled to AT&T HQ in Dallas, TX with our Account Director and Project Manager. We met with the executive-level stakeholders and walked them through all of the flow diagrams and answered any questions as they came up. Most of the time was spent reviewing them item by item and doing final checks to ensure the developers had absolutely everything they needed.

    The workshop meeting went well and right after I had just enough time before my return flight to check out Dealy Plaza.

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    CONCLUSION

    This project launched successfully and is now used as AT&T's internal authenticated platform. It was an great challenge due to the extreme level of complexity required for the back-end logic, which was accomplished by probably the highest number of wireframes and flow diagrams I have ever designed:

    wireframes

    delivered to client

    sq. feet of poster paper

    printed for flow diagrams

    logic points

    mapped and diagrammed

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