Enterprise Asset Governance & Approval Platform

created for

Designed an enterprise Digital Asset Management platform supporting structured asset submission, approval workflows, and governance across AT&T brand and compliance teams. The platform coordinated complex review logic, permissions, and multi-team collaboration within a scalable enterprise operational system.

My Role: Senior UX Designer
Timeframe: 6 months
ENTERPRISE UX
WORKFLOW SYSTEMS
GOVERNANCE
SAAS PLATFORM
Cropped image of left half of a laptop screen, showing a SaaS dashboard of assets under review for approval, with columns for status and activity.
THE CHALLENGE
Replace fragmented asset submission and approval processes with a scalable governance platform.
AT&T needed to coordinate asset submission, legal review, approvals, permissions, and compliance across multiple enterprise organizations. Existing workflows relied on disconnected manual processes with complex dependencies, making governance difficult to manage, difficult to understand, and difficult to scale.
UNDERSTANDING THE SYSTEM
Understanding governance required understanding organizational relationships.
Working with stakeholders, engineering, and enterprise teams, I mapped approval responsibilities, permissions, asset lifecycles, governance policies, and workflow dependencies. The process uncovered hundreds of interaction states and business rules spanning eight approval groups that needed to behave consistently across every approval path.
A screenshot shows complex flow diagrams.
DEFINING THE PLATFORM
The system behind every AT&T asset: a multi-role approval system and a robust Digital Asset Management system.
Through research and systems mapping, the product evolved into an enterprise operations platform connecting two tightly integrated experiences: one for asset submission and one for asset governance, enabling structured coordination across brand, legal, compliance, and creative teams. The challenge became designing an operational governance system rather than a traditional Digital Asset Management platform.
A screenshot shows complex flow diagrams.
WORKFLOW ARCHITECTURE
Defining structured approval logic transformed governance complexity into a scalable operational system.
I mapped hundreds of interaction states covering approvals, revisions, rejections, reassignments, and exception scenarios, defining how each decision affected downstream users, permissions, notifications, and workflow progression. The resulting deterministic workflow model translated complex governance policies into implementation-ready system behavior.
A screenshot shows complex flow diagrams.
EXPERIENCE DESIGN
Interfaces simplified enterprise governance without hiding complexity.
Interfaces presented complex governance workflows through role-specific dashboards, structured approval queues, integrated collaboration, and responsive review experiences. Every interaction was designed to expose the information users needed for confident decisions while allowing the underlying workflow automation to manage complexity behind the scenes.
Two laptops side by side show a UI for a Photography Submission form on one side and the Asset Review approval dashboard UI on the other.
OUTCOME
A scalable governance platform replaced fragmented enterprise approval workflows.
The final platform unified asset management, approvals, permissions, and compliance within a single operational system. Coordinating eight approval groups across hundreds of interaction states and workflow conditions, the platform replaced disconnected manual processes with a scalable governance model that remains in use as AT&T's internal Brand Center.
A collage of devices, including desktop, tablet, and mobile is shown with the UI in them.
END OF CASE STUDY SUMMARY
Full case study available with additional research and design documentation.
✕

🔒 Security Check